Freelance Content Marketer — Freelance, 2019 - Present

Assisting companies and independent projects with content creation, brand strategy and copywriting.

Content Consultant — Skyflow, Inc., 2020-2022

Wrote and edited over 50 pieces of content, including blog posts, whitepapers and sales enablement pieces
Worked 8-20 hours a week facilitating a 780% increase in blog traffic over two years
Published and syndicated content using the Webflow CMS according to SEO principles

Content Marketing Manager — npm, Inc., 2017-2019

Managed B2B and developer marketing for multiple products, free developer tooling, SaaS and enterprise software

Led 12,400% increase in open source tool usage and 11 billion weekly downloads
Led 2600% growth in SaaS revenue — 38 months of ≥9% month-over- month growth — and grew enterprise software and services revenue by 300% year-over-year
Facilitated all user and media communications during global events including service disruptions, management transitions, venture investments and mergers and acquisitions

Director Of Communications — Climb Real Estate, 2016-2017

Managed all outbound marketing channels, including social media, press outreach, and email marketing
Developed and executed short and long-term marketing strategies to increase brand awareness and recruit new team members
Worked internally with agents to help them develop their personal brand and marketing strategy
Experimented with numerous real estate technology tools and created content focused on real estate technology at Climb's think tank, Climb Labs

Marketing Coordinator — Truebeck Construction/BNBT Builders, 2015-2016

Increased market awareness through multiple social media channels, including Facebook, Instagram, LinkedIn and Twitter
Helped BNBT distinguish itself in the construction market by rebranding and redesigning their website and social media properties
Worked with internal and external designers to craft exceptional marketing assets designed to increase market awareness and attract recruits
Maintained and updated the company blog
Curated, edited and managed photo and video assets

Growth Consultant — Spectafy Labs, 2015

Helped craft growth strategies, wrote copy for the Spark app, designed social media promotions and came up with new app features to increase adoption

Marketing Coordinator — Teleborder, 2015

Helped Teleborder take over the immigration space with outstanding marketing and blog content
Generated leads by writing, editing and testing outbound marketing email campaigns on MailChimp
Increased inbound leads by redesigning and building Teleborder’s webpage on a short timeline
Established the company voice and brainstormed long-term product and marketing goals
Increased platform adoption by supplying the product team with product-based copy

Editorial Assistant — IDG Consumer & SMB, 2014-2015

Increased awareness and conversions for numerous clients by writing and editing technical content marketing pieces
Created articles, videos, infographics, games, and slideshows for high profile clients
Researched and crafted article abstracts

New York University 2008-2012

Bachelor’s Degree, English and Creative Writing

International High School of San Francisco 2004-2008

International Baccalaureate Recipient